When you think "marketing," what comes to mind? For me, marketing is all about one thing... making your business more money.
Originally from the midwest, I started college at Missouri State University and was admitted as an honors student. I finished my degree in technical writing and English literature at East Carolina University, and struck out to find a job where I could utilize my best skill: writing.
I found a niche in marketing, specifically attorney marketing. I took a full-time job as a marketing assistant and within 3.5 years was promoted to marketing director for two companies. I have spoken at large events for my companies about my marketing strategies, specifically digital marketing, including audiences of over 200 attorneys and law firm owners.
In my six years as a marketing assistant/online marketing manager/marketing director, I have picked up many skills that are not just useful for marketing, but essential.
Most marketing directors, PPC experts, search engine optimizers, and copywriters get marketing wrong. They focus on pretty ads that fit the mold of what is expected and seldom review the results of what they've built. Many small business owners tell me that their marketing just feels like a black hole; they put in the work but see no new results.
My philosophy of marketing is simple: find what works and do that. From my experience, what works for small businesses is quality content, streamlined websites, and well-targeted online ads.