Fractional CMO for Law Firms
Sharp Cookie’s fractional CMO programs can help your law firm implement more (and better) marketing by bringing proven strategies, systems, and tactics that other law firms are using to grow their practices.
Testimonials
Tifiny was the force behind the digital marketing for my two companies, a law firm and a coaching business, for many years. Whether it was dealing with vendors, managing our PPC and SEO, or just fixing stuff that was broke, Tif always found the solution.
Tifiny has been our fractional CMO for the last few years and we are more than pleased with her skill, knowledge, experience, and creativity. She designed, overhauled, and kick-started a number of projects from PPC to email drip campaigns, which have already resulted in conversions to solid cases.
Tif has been great to work with. She acts as our CMO and manages our marketing assets and vendor relationships. Her technical knowledge is top notch, as is her understanding of marketing. She fits in perfectly as the Spock to my Kirk in our continuing mission to explore strange new marketing tactics, to seek out new clients and new opportunities, to boldly go where no law firm has gone before.
Tif is my one stop shop for all marketing advice. She has an elite level understanding of how it all works and the unique ability to translate sophisticated digital concepts in a way that even lawyers can understand.
When I have questions about vendors, technology, strategy, and tactics, she's my first call.
I had the fortune of working with Tifiny at my former firm. And she provided me guidance when I opened up my own shop. What I really appreciated was her clear understanding of the technical side of marketing coupled with her ability to communicate it in plan language. She's talented, down to earth, and empathetic about her client's needs. And she clearly has a passion for her work and business. She wants to succeed so that you will succeed.
When I have questions about vendors, technology, strategy, and tactics, she's my first call.
ABSOLUTE ROCK STAR! Since bringing Tif on as our Fractional Chief Marketing Officer, she's had a huge positive impact on our business. Her strategic insights and marketing expertise have completely transformed our approach, driving growth and boosting our bottom line. She seamlessly integrated with our team, quickly identifying key opportunities and executing innovative strategies that have yielded impressive results. If you're looking for someone who will take your marketing to the next level, she's the game-changer you need!
I first met Tifiny when she worked for Ben Glass. I saw how knowledgeable and fantastic she was for Ben. I knew I needed to find a “Tifiny”. I tried several legal marketers but their results weren’t good. Several years later, I discovered Tifiny had started her own company and I jumped on the chance to have her help my law firm. She has been every bit as good as I had hoped. From my new website to LSA’s to creating a great marketing plan, Tifiny has made a big difference in the leads I’m getting. Thank you , Tifiny!!!!
Tifiny is one of the few marketers who has skills in both online and offline marketing. She can maximize your digital ads while guiding your community marketing efforts, all while building the tracking you need to measure success. Few marketers have this “full stack” approach, and it truly sets her apart from other agencies!
What is a Fractional CMO?
Small business owners wear many hats. They are the founder, president, CEO, accountant, marketer, and human resources… all while “doing the work” for their growing company!
As their company grows, so does the need for the business owner to focus on what only they can do to get more clients. Even if the business owner is a marketing- wiz, they don’t typically have time to implement all their marketing ideas, manage their teams, or brainstorm new strategies AND keep up with everything else that isn’t marketing.
At some point, a business reaches a stage where it needs expert marketing talent, but it doesn’t yet have the budget for a full-time Chief Marketing Officer (CMO). Fractional CMOs have emerged as the outsourced solution for business owners to work with an experienced marketing leader while growing their marketing departments.
What are the benefits of working with a Fractional CMO?
- Expertise On Demand: Gain insights and strategies from a professional with a track record of success.
- Budget-Friendly for Growing Businesses: Benefit from top-tier marketing expertise without the commitment to a full-time salary.
- Management & Training of Marketing Teams: Delegate marketing management tasks and upskill your team with proven tools and practices.
- Ready-Made Strategies: Implement marketing plans crafted by our CMOs that are customized for your business each quarter.
- Flexible & Scalable: Scale up or down as needed and adapt to changing business needs with ease.
Sharp Cookie’s Fractional CMO program integrates with your in-house marketing teams and vendors to “make marketing happen” at your law firm!
Sharp Cookie's Fractional CMO Programs
We offer two tiers of our fractional CMO programs.
The Advisor Tier is built for law firms that need help creating marketing systems that keep their team productive and on track to meet their goals. This is our “lite” fractional program, with monthly leadership meetings and quarterly marketing plans designed to meet your goals.
The Executive Tier is made for law firms that want more day-to-day strategic guidance for their team. This program is meant for law firms with a 2+ person marketing team plus vendors. In this program, we also act as the technical lead implementing advanced automation and ad strategies.
Sharp Cookie Results
SUCCESS STORY
318% increase in signed personal injury cases (2024 versus 2023)
SUCCESS STORY
22% increase in referrals from all sources (2024 versus 2023)
SUCCESS STORY
166% increase in total personal injury leads (2024 versus 2023)
SUCCESS STORY
177% increase in qualified personal injury leads (2024 versus 2023)
SUCCESS STORY
109% increase in qualified personal injury leads (2024 versus 2023)
SUCCESS STORY
657% increase in total personal injury leads from Google (2024 versus 2023)
SUCCESS STORY
18% increase in signed personal injury leads (2024 versus 2023)
SUCCESS STORY
23% increase in total organic traffic to the website (2024 versus 2023)
SUCCESS STORY
22% increase in personal injury referrals from past clients (2024 versus 2023)
SUCCESS STORY
33% increase in Spanish personal injry leads (2024 versus 2023)
SUCCESS STORY
34% increase in succession/probate leads (Q4 2024 v Q3 2024)
SUCCESS STORY
21% increase in signed personal injury cases (2024 versus 2023)