Give Your Marketing Director the Unfair Advantage

Welcome to a Place Where Marketers Discover the Ideas that Will Make Them Rainmakers 🤩

BEFORE YOU BEGIN: The Sharp Marketing Mastermind group is for marketers only! For many reasons, we want to create a space where marketers can learn and grow and so the doors are closed to attorneys and non-marketers.

The Sharp Marketing Mastermind is not just another networking group; it’s a high-octane fuel for your law firm’s marketing strategy. It is tailored for Marketing Directors ready to skyrocket their brands into the stratosphere 🚀. By joining, you’ll gain exclusive access to cutting-edge strategies, insider knowledge from marketing pros at the top of their game, and the kind of camaraderie that only comes from mingling with the brightest minds in legal marketing.

Picture this: actionable insights, breakthrough ideas, and real-world marketing campaigns for law firms that keep your leads in the black. Welcome to the elite circle where your marketing prowess is recognized and revered!

A Letter from Tifiny Swedensky

Dear reader,

I am Tifiny Swedensky, and I have been a legal marketer for the last decade.

I worked for Ben Glass and learned from him and the many marketers in his network. I was also the digital marketing consultant for his company, Great Legal Marketing. I helped create many GLM marketing programs and strategies over the years, but in 2022, I left and founded my company, Sharp Cookie.

Sharp Cookie is a marketing agency for law firms. Our primary program is our Full Marketing Management, where I act as fractional CMO for the law firm. I work with law firms all over the US and manage their marketing departments. I’ve created my own systems for running a law firm’s marketing department, and I share those strategies with my clients and the marketers in my circle.

I call my style of marketing “performance marketing” because my aim as a marketer is to increase revenue for the business.

Legal marketing is intensely competitive. When a law firm launches its ads, it competes against many other personal injury firms, including the major, multi-state law firms that blanket the country with high-cost, high-visibility ads. Law firms that want to grow their practice and not just maintain the quo have to out-compete those other marketing firms. From my vantage point as a fractional CMO for many law firms, legal marketing is as competitive as any sport.

Not all marketers will want to call themselves “performance marketers.” Few people are enthused about tying their marketing work to a firm outcome, but I believe that the work we do as marketers can be measured.

People who have been taught brand marketing don’t know they CAN influence revenue directly – but I can show them the secrets I learned over the years that will help them understand legal marketing in a way that few people ever do.

In the next few pages, you will discover how the Sharp Marketing Mastermind can help your marketing director elevate their legal marketing game (and drive big growth for your law firm).

Read on to learn more, or click the button below to request pricing information!

I look forward to meeting you and your marketing director soon!

Sharp Marketing Mastermind
- MONTHLY

join before June 30, 2024 to get tickets to the 2-day Mastermind Event in Washington D.c.!
$ 399 MONTHLY
  • Admittance to the monthly, 1.5-hour mastermind meeting with all participants of the program (marketers only)
  • Guide to how Sharp Cookie automatically tracks all inbound leads for our clients and uses AI to score their quality, determine their marketing source(s), and rapidly follow up with actual personalized messages
  • A monthly rundown of interesting, new, or creative swag or referral gift ideas with variable price options
  • An “explain like I am five” review of the latest SEO or digital marketing news and predictions of how those might affect your company
  • Reviews of the marketing campaigns Sharp Cookie has used for our clients plus a peak at the real results generated by those campaigns
  • How to do an audit of your SEO results and strategies you can use to hold your marketing vendors accountable
  • Access to Sharp Cookie’s marketing swipe file of ads that you can borrow, remix, and reuse in your own marketing
  • How to install tracking pixels, configure tracking events, set up ad accounts, create ad campaigns, plus everything else you need to know to create successful ad campaigns on platforms like Facebook, Instagram, Google Ads, Bing Ads, and more
  • In-depth reviews of the most popular attorney marketing and case management tools
  • Access to Sharp Cookie’s Scribe library of “how to” guides that we’ve created for our clients and their teams to help them learn various marketing processes, from scoring leads in Lead Docket to updating LSA dashboard to how to review a Google Ads account… plus much more!
  • Monthly “Why this worked and how they did it” reviews of popular marketing strategies

Sharp Marketing Mastermind
- Annual

Join at the Annual Rate & Get FREE tickets to the 2-day Mastermind event in Washington D.C.
$ 4385 ANNUALLY
  • Admittance to the monthly, 1.5-hour mastermind meeting with all participants of the program (marketers only)
  • Tickets to Sharp Cookie’s annual, two-day, in-person event where our mastermind members will learn from legal industry marketing veterans and make connections with other members of our Mastermind (see below for restrictions)
  • Guide to how Sharp Cookie automatically tracks all inbound leads for our clients and uses AI to score their quality, determine their marketing source(s), and rapidly follow up with actual personalized messages
  • A monthly rundown of interesting, new, or creative swag or referral gift ideas with variable price options
  • An “explain like I am five” review of the latest SEO or digital marketing news and predictions of how those might affect your company
  • Reviews of the marketing campaigns Sharp Cookie has used for our clients plus a peak at the real results generated by those campaigns
  • How to do an audit of your SEO results and strategies you can use to hold your marketing vendors accountable
  • Access to Sharp Cookie’s marketing swipe file of ads that you can borrow, remix, and reuse in your own marketing
  • How to install tracking pixels, configure tracking events, set up ad accounts, create ad campaigns, plus everything else you need to know to create successful ad campaigns on platforms like Facebook, Instagram, Google Ads, Bing Ads, and more
  • In-depth reviews of the most popular attorney marketing and case management tools
  • Access to Sharp Cookie’s Scribe library of “how to” guides that we’ve created for our clients and their teams to help them learn various marketing processes, from scoring leads in Lead Docket to updating LSA dashboard to how to review a Google Ads account… plus much more!
  • Monthly “Why this worked and how they did it” reviews of popular marketing strategies
Tickets Included!

What Real Legal Marketers
have to say...

Give Your Marketers the Edge They Can Use To Dominate Your Region

Marketing is no longer just about creating catchy slogans and flashy ads; it’s about CONSTANT IMPLEMENTATION. 

Too often, marketers get crushed under a mountain of routine, non- marketing tasks. Their jobs become a checklist of boring tasks, and they rarely brainstorm, create, or build. The Sharp Marketing Mastermind can help your marketer break out of their routine and finally get to a place where they are implementing their own ideas and establishing their experience.

In the competitive landscape of legal services, it’s essential to have a marketer who can think quickly and create on-the-spot strategies that give your law firm the upper hand. By joining the Sharp Marketing Mastermind, your marketing director will be exposed to new ideas, innovative tactics, and expert guidance that will take their skills to the next level.

Steal My Marketing Ideas

(and I'll Show You How to Use Them Too)

Imagine having access to a comprehensive collection of proven marketing strategies, meticulously tested in the legal field. These are not theoretical concepts but practical, actionable blueprints for marketing campaigns that generate revenue for law firms.

For the marketer, this means building on tactics and strategies that have a proven track record. For the law firm owner, it’s like equipping your team with the best tools and knowledge to achieve marketing excellence.

Learn from the Best Legal Marketers (Who Actually Market for Law Firms)

The Sharp Marketing Mastermind is more than a networking opportunity; it’s a chance to connect with top legal marketing professionals currently working in the field. These marketers work full-time in law firms and understand the unique challenges and opportunities of promoting a legal practice.
 
This mastermind is ONLY open to marketing directors who are W2 employees of a law firm.

This restriction is in place to ensure the room is filled with real marketing talent and not marketing gurus who are only looking to swipe ideas for their own groups. Our mastermind is an unrivaled opportunity for marketing directors to learn from the best and expand their professional network. For law firm owners, you can be sure your marketing director is learning from someone passionate about legal marketing and active in their craft.

Get a No-Cost, Game-Changing Strategy Session with Our Top Marketers and a Blueprint to Start

Every marketer who joins our mastermind gets a complimentary one-on-one strategy session with me. This strategy session is done primarily with the marketer with feedback from the law firm owner. The goal is to equip the marketer with several “quick win” strategies that they can implement right away to drive results for the law firm.


Additionally, we will provide your marketers with the tools, tutorials, and guides they can access as members of the mastermind. These resources will help them develop and execute effective marketing campaigns that will drive growth for your law firm.

Join Us for the Two-day "Sharp Summit."

Tickets are FREE if You Join Before June 30, 2024 OR Sign Up with an Annual Membership!

This event is not just another conference; it’s a transformative experience for legal marketing  directors. Travel to scenic Northern Virginia and visit the Great Legal Marketing offices while you gain fresh perspectives, learn cutting-edge strategies, and leave inspired to implement what they’ve learned.

For marketers, attending this summit means gaining insights that can propel your career forward.

For law firm owners, sending your marketing director to this event signifies a commitment to staying at the forefront of marketing innovation.

In legal marketing, how quickly your marketer can implement strategies and pivot is the key to getting more leads to your law firm. The Sharp Marketing Mastermind is your gateway to staying ahead of the competition. It’s where proven strategies are shared, valuable connections are made, and future marketing leaders are shaped.

Are you prepared to elevate your law firm’s marketing to its highest potential?

Unlock the Full Potential of Your Law Firm with the Sharp Marketing Mastermind

In the competitive legal marketing landscape, capturing a potential client’s attention requires more than just the basics of SEO or creating silly TikTok videos — it demands smart marketing designed with the right goals in mind. The Sharp Marketing Mastermind provides your marketer with the competitive edge needed not only to survive but thrive. 

With access to a community of like-minded professionals, your marketing team can transcend the ordinary, leveraging collective wisdom to achieve extraordinary results.

Expanded Network:

Access to a broader network of legal marketers, offering fresh perspectives and innovative ideas.

Cutting-edge Strategies:

Exposure to the latest marketing tactics specifically tailored for the legal industry.

Learning from Successes and Mistakes:

Real-life anecdotes of what worked (and what didn’t), saving you from costly missteps.

Accountability:

Being part of a group that holds each member accountable for their goals pushes your firm towards its targets faster.

The investment a business makes in a mastermind always pays off in the form of better marketing strategies, fresh ideas, and. solutions discovered before the problem arises. We trained and coached many marketing directors, producing results like:

Why do law firm owners want their marketing directors in the Sharp Marketing Mastermind?

Real Legal Marketers:

Guaranteed membership of legal marketing professionals who are currently employed by law firms and working through the same issues as your law firm.

Talented Members:

Our marketing director's mastermind includes people who are experts in all types of marketing, from digital media to community building.

Detailed Guides Made for Your Niche:

Give your marketer resources not found in Google searches or ChatGPT queries - custom, step-by-step resources for legal marketers made with your goals in mind.

Unmatched, Group-Focused Support:

Get answers to tough questions and make real connections with other marketing directors

Join the Sharp Marketing Mastermind Today and See Your Law Firm's Revenue Soar!

Don’t miss out on this opportunity to take your law firm’s marketing to new heights. The Sharp Marketing Mastermind is waiting for your marketer to join its ranks and start reaping the benefits of exclusive training, resources, and connections. Request pricing information now and begin your journey toward marketing excellence.


I can’t wait to see your law firm’s success with the help of our mastermind community. Let’s take your marketing to the next level together!