Thirty years ago, my mom found new clients for her hair salon by putting ads in our local horse trader. She and her business partner spent four Saturdays a year sending postcards to their client lists. In the 90’s, that’s all the ‘marketing’ my mom needed to do to raise a family of three on a single income.
Today’s marketing is MUCH different.
I started my marketing career by building landing pages on Upwork. Very quickly, I discovered that there was a HUGE demand for marketing professionals with technical skills. I had barely learned the basics of PHP and WordPress development, and I was already flooded with more work than I could handle. What’s more, I realized there was a huge need for technical professionals who understood marketing, and vice versa.
After almost a decade of marketing for lawyers through Great Legal Marketing and BenGlassLaw, I decided to launch a new kind of marketing agency to tackle the biggest issue small businesses have in their marketing departments; their marketing often fails to launch.
Most small or mid-sized law firms have small marketing departments with only a handful of dedicated marketing employees (if any). Many law firms have full-time marketers, but often, those marketers struggle to advance the firm’s marketing in a meaningful way.
In today’s technically complex marketing environment, strategic marketing leadership is more crucial than ever. However, not all businesses have the resources to hire a full-time Chief Marketing Officer (CMO). This is where a fractional CMO can help.
A fractional CMO is a professional who provides high-level marketing expertise to businesses on a part-time or contract basis. This allows small and medium-sized businesses to benefit from the knowledge and experience of a seasoned marketing executive without the associated full-time salary cost.
Sharp Cookie offers a unique approach to fractional CMO services that sets us apart from our competitors. We specialize in providing tailored marketing guidance to lawyers and law firms, understanding the unique challenges and opportunities within this sector.
Our team of experienced marketers has extensive knowledge of the legal industry and its specific needs. We understand that law firms require a different marketing approach compared to other businesses. That’s why we create customized marketing plans for each client, ensuring their unique goals and objectives are met.
Numerous law firms with smaller marketing teams have turned to Sharp Cookie for our fractional CMO services. The reasons are clear:
At Sharp Cookie, we believe in delivering results that are tailor-made for each client. Our diverse group of experienced marketers brings a fresh perspective to every project, enabling us to create unique marketing strategies that drive success.
We understand that no two law firms are the same. That’s why we take the time to understand your firm’s specific needs, goals, and challenges. From there, we craft a personalized marketing plan designed to deliver results.
Sharp Cookie’s fractional CMO services offer law firms an affordable and effective way to access senior marketing leadership. We’re proud to provide our clients with the strategic guidance they need to succeed in today’s competitive legal landscape. Contact us today to learn more about how we can help your law firm thrive.