Sharp Cookie

About Our Full Marketing Management (Fractional CMO) PRogram

What is a Fractional CMO?

Small business owners wear many hats. They are the founder, president, CEO, accountant, marketer, and human resources… all while “doing the work” for their growing company!

As their company grows, so does the need for the business owner to focus on what only they can do to grow their revenues. Even if the business owner is a marketing-wiz, they don’t typically have time to implement all their marketing ideas, manage their teams, or brainstorm new strategies AND keep up with everything else that isn’t marketing.

At some point, a business reaches a point where it needs expert marketing talent – but it doesn’t yet have the budget for a full-time CMO. Fractional CMOs have emerged as the outsourced solution for business owners to work with an experienced marketing leader while growing their marketing departments.

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What are the benefits of working with a Fractional CMO?

  • Expertise On Demand: Gain insights and strategies from a professional with a track record of success.
  • Budget-Friendly for Growing Businesses: Benefit from top-tier marketing expertise without the commitment to a full-time salary.
  • Management & Training of Marketing Teams: Delegate marketing management tasks and upskill your team with proven tools and practices.
  • Ready-Made Strategies: Implement marketing plans crafted by our CMOs that are customized for your business each quarter.
  • Flexible & Scalable: Scale up or down as needed and adapt to changing business needs with ease.

Simply, Sharp Cookie’s Fractional CMO program integrates with your in-house marketing teams and vendors to “make marketing happen” at your law firm!

What Does a Fractional CMO Do for Law Firms?

Each Fractional CMO is different. Some are basically outsourced marketing departments with their own marketing employees and vendors. Other fractional CMOs work closely with your existing team and focus more on training and growing your in-house resources.

I can only speak to what Sharp Cookie does for our clients. If you hire us, you can expect:

Proven Results

Get Real Results from Your Marketing Investment